How to Choose the Right Customer for Your Company

I go through and do a thorough sort analysis of top competitors. I look at everything about the competitors. So what they're saying on their website, how they’re saying it, how they're positioning themselves looking at them. A lot of the time you find that visually sometimes they look different because of the colors but when you actually then look at what they're trying to say, a lot of it is just so much same. It's an outlier and it's not going to help us.

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