23min chapter

Founders cover image

#99 Carroll Shelby (My name is Carroll Shelby and performance is my business)

Founders

CHAPTER

Building a Legendary Partnership

Exploring the strategic collaboration between Carroll Shelby, Ford, and the AC car company, highlighting the negotiation tactics and win-win scenario created by Shelby to establish a successful partnership. The chapter also portrays Shelby's perseverance through financial difficulties, personal turmoil, and the evolution of Shelby Automotive from a small shop in Venice to a significant player in the sports car industry.

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