Dell Computers: Michael Dell
How I Built This with Guy Raz
00:00
Rapid Growth and Strategic Expansion
The chapter explores Dell Computers' significant growth post the introduction of Del computers in the mid-1980s, focusing on selling faster and cheaper computers than competitors like IBM. It delves into their direct-to-consumer business model targeting corporations and governments, alongside innovative customer service practices. The narrative covers the challenges, successes, and growth strategies of Dell, including their transition to a public entity for capital infusion and their journey to becoming a leading brand in the PC market.
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