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Ep. 253 - The Heliotropic Effect: What it Is and How it Can Get You a Verdict

Sari Swears

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Understanding the Heliotropic Effect in Trial Strategies

Exploring the impact of the Heliotropic Effect on trial strategies and jury perceptions, the chapter delves into how individuals naturally lean towards positivity and life-giving energy. It emphasizes the importance of recognizing jurors' positive inclinations and effectively communicating to align with their inherent biases. Additionally, the discussion connects this phenomenon to primal instincts and decision-making processes, shedding light on how trial attorneys can leverage this understanding to engage jurors more productively.

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