Kendo does a lot of surveys in the middle of the checkout process to try and give you information that you can utilize later on. The other thing that I really like on their checkout page is it's very clear what ships today and what it's going to be charged later on. Like, free shipping guarantee, easy returns, secure checkout. We accept PayPal, 5,000 five star reviews. What are the icons and callouts that you have right next to make purchase or complete purchase to get people over the hump?

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