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Exploring Immersive Video Content and Challenges in Sourcing Information
This chapter discusses strategies for sourcing information from companies like Apple, the use of cold calling for insights, and Apple's foray into immersive video content. It highlights immersive experiences like a Gucci app featuring a video documentary and a recommended documentary with impressive 3D elements. The conversation also covers the integration of VR in regular videos and the excitement surrounding interactive elements in content like Gucci's runway show.