Using UX Research Methods to Make Strategic Decisions

In a kind of typical u x fashion, it depends. Typically it's going to be lean more towards generative qualitative methods like one on one interviews. Ah, when you start to get into definition, this is where, like, maze hangs out. This is like usability testing. This is therfer testing. And then evaluation is pretty similar, really looking at things like analytics from a b tes. It might also be doing interviews. Again, it ets up being a loop. You're trying to see what i success look like from this opportunity that we either didn't a b test on or released into the wild in some way. So typically those are some of the methods.