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Strategies and Ideas to Build and Grow in Business: A Hot Seat Featuring Paul Monaco, Joe Polish, and Dean Jackson - I Love Marketing Episode #441

I Love Marketing

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How to Offer a 100 Dollar Gift Card to a Micro Blading Studio

Dean Obeidallah: We used to do the same thing. If we sold something for a hundred dollars and our margin was 50 dollars an or 50 % of it, pplus, the cost of advertisnd. As long as we made one x, we were like, nos, we gained a customer. The difference between a hundred dollar gift card and 20 % off is nothing, practically. You know, it's enough. It's the same exact amount of money. But a hundreddollar gift card, it sounds like i'm getting something, you know, which is a really interesting approach where it's much easier to offer someone a gift card than 20 % off on something to incent

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