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Doomberg: The Story Behind The Green Chicken

Value Hive Podcast

CHAPTER

The Perfect Title

We don't begin to write a piece without the perfect title. And so i might spend a day on a title while i'm ruminating inside my head about what the flow of the piece should be. We try really hard not to have typos. When they're brought to our attention, we correct them immediately. It when people the title in the rim box, it determines whether there are bing a click on it or not. But that's the level of optimization that we try to pour into every piece and nook. The latest piece we put out, which was on a and c entertainment, and this crazy, you know, special dividend.

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