How to Be a Strategic Creative

Greg, I think we as a practice and strategy many times struggle with trying to find the best way to engage with creatives. Greg: Our whole process at mischief is two steps. It's first what to say and then second how to say it. As a creative that just makes your job easier. And I think strategy when done right is is an education. You should come out of that learning something new and giving you a new way to think about something.