3min chapter

Dan Kennedy's Magnetic Marketing Podcast cover image

The Mindset Of Money, The Marketplace And You

Dan Kennedy's Magnetic Marketing Podcast

CHAPTER

The Five Areas That Every Business Owner Needs to Be Super Clear About

Businesses need to be super clear about their audience and market, says Dr Chris Tomshack. 'You can't really do good messagin without that clarity,' he adds. He also explains why bad advertising is always business centred. And what's most important is the who will wear who and why - especially if you're a start-up company.

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