2min chapter

Financial Advisor Success cover image

Ep 331: Getting Comfortable Hiring Advisors 'Early' As The Advisory Business Revenue Grows With Jake Northrup

Financial Advisor Success

CHAPTER

How to Increase Your Retention Rate

As of last year, our retention rates at 98%. So we've had one client leave. It was from losing a job and they're getting married, paying down some debt too. Now, do I expect it to be 98% forever? Absolutely not, right? And I think if it is 98%, we might actually be doing something wrong because we're probably over-serviceing clients too to a certain extent. Or under price, you can have too high of a retention rate. That signals you might not be charting enough. But also if we increase our minimum fee to $7,510,000, we might be pricing out some of the clients that we wanted to serve in

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