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How to Increase Your Retention Rate
As of last year, our retention rates at 98%. So we've had one client leave. It was from losing a job and they're getting married, paying down some debt too. Now, do I expect it to be 98% forever? Absolutely not, right? And I think if it is 98%, we might actually be doing something wrong because we're probably over-serviceing clients too to a certain extent. Or under price, you can have too high of a retention rate. That signals you might not be charting enough. But also if we increase our minimum fee to $7,510,000, we might be pricing out some of the clients that we wanted to serve in