6min chapter

Behind the Craft cover image

This Framework Will Change How You Think about Your Career | Shishir Mehrotra (Coda)

Behind the Craft

CHAPTER

The Evolution of Advertising: From Skippable to TrueView

This chapter details the pivotal moment when skippable ads were proposed for YouTube, facing initial resistance from the sales team. It explores how rebranding to 'TrueView' not only addressed advertiser concerns but also significantly enhanced the platform's revenue model.

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