The Cult of Peloton
Sounds Like A Cult
00:00
The Cult of Bookstamps
In the early 2000s, boutique fitness studios started positioning themselves as sacred spaces that not only offered you physical fitness, but a better and more enlightened life. Have you ever heard of the cult fitness program, the lit method? It's like the SoulCycle of rowing. The problem is that I've been doing my little pellet home classes in the evening and because they're so exciting and fun, I kind of end up getting hyped up. And then I get home and I'm like, oh shit, it's time to sleep.
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