You Can Make Resource Decisions Faster With This Headline

In or book, on page 24, if anybody happens to be followinglo we did a lot of work. And i'll give you two or three examples here so you can see what i'm saying. Because competitionis at such a high level, everybody looks and sounds the same. So here's a surprisingly average headline, and i'll contrast it with a strikingly diferet headline. I was thinking as you were talking. I mean, this takes some thought. This takes some, some thought and some application of of thinking a to put that together. Can you give us an example of good and bad verbal billboards? Absolutely so.