Shrimi AMG's Commercial Guide on the IPL

There is a really in depth commercial guide on the IPL coming out on that platform which we're talking a little bit critically about. One of the finalists I had a C suite individual from one of the world's largest football clubs asking for direct introduction so it's clearly doing what its job should be to bring people closer to technology. The big thing now is there is a shift and I've talked about this before but you know when we've talked about tech businesses and the tech industry in sports it's often like delineated or disassociated with the traditional part of the sports industry. What it is now is the tech companies we've got almost removed the moniker of like being a tech business just