This is Eric Golden and my guest this week is Lubo Smid, the CEO and co-founder of STRV, a successful design and engineering agency. Lubo has lots of experience in the Web3 space, building both client and in-house projects. In our conversation, we talk about the balancing act of building a Web3 game, why he’s excited about ticketing as a mainstream use-case for blockchains, and why it is not Web3 technology but applications that should get all the hype. Please enjoy my conversation with Lubo Smid.

For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.

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Show Notes

(00:01:23) - (First question) - What he’s learned about brands moving from Web2 to Web3

(00:03:44) - His viewpoint on the agency business model

(00:07:50) - Signs that a new customer will be difficult to work with

(00:08:56) - What sparked his interest into the Web3 crypto space

(00:10:15) - The purpose of STRV Labs both internally and for Web3 partners  

(00:12:57) - They dive into Scavengers Land and Web3 gaming

(00:14:44) - The downsides of Web3 gaming  

(00:16:38) - Current gaming business models and how things could evolve with Web3

(00:19:06) - Whether or not Web3 will survive without centralization 

(00:22:31) - The potential for Web3 to change the ticketing industry 

(00:27:47) - Convincing event holders to use the Web3 ticketing model

(00:29:29) - How to handle abstraction and reduce friction between event holders and ticket buyers

(00:32:26) - Feedback received from previous ticketing customers

(00:34:11) - Overview of how Live Penalty works

(00:36:34) - Lessons learned that help Web2 customers transition into Web3

(00:39:37) - Who he admires within the Web3 space

(00:41:37) - What he is most excited to build over the next six months and six years

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