
Shane Smith
Tetragrammaton with Rick Rubin
Creativity vs. Corporate Influence
This chapter explores the delicate balance between maintaining creativity and integrity in a corporate-dominated environment. It reflects on the transformative journey of Vice, highlighting the early innovative spirit and the subsequent challenges faced as corporate interests began to shape their identity. The discussion underscores the impact of financial backers on content creation, revealing the complexities of navigating relationships in pursuit of artistic freedom.
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