11min chapter

HBR IdeaCast cover image

Is Your Company Reading Data the Wrong Way?

HBR IdeaCast

CHAPTER

Decoding Data for Decision-Making

This chapter examines the challenges business leaders face in effectively utilizing data for decision-making. It emphasizes the need for transparent conversations and collaboration between data scientists and operational managers to bridge the gap between data interpretation and actionable insights. The discussion highlights the complexities of understanding correlations in advertising strategies, using eBay's experiences as a key example to illustrate the importance of adapting approaches based on data insights.

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