
⚡Act Now: Agents, Seize the Debt Crisis Opportunity (David Camp)
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Navigating the Consumer Debt Crisis in Real Estate
This chapter addresses the impact of the consumer debt crisis on real estate professionals and highlights the importance of identifying potential clients who have high home equity but are burdened by debt. The discussion emphasizes real estate agents shifting their approach from transactions to problem-solving, utilizing data insights to better assist clients in navigating their financial challenges. Strategies for targeting specific demographics, especially seniors and those with certain loan types, are explored to enhance engagement and operational effectiveness.
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