010: The Marketing Blueprint To Dominate Any Marketplace!
The Marketer's Mind with Todd Brown • Marketing Topics That Push the Boundaries
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Criteria for a Scalable Business
In this chapter, they discuss the criteria for a scalable business, including the size of the market, number of prospects, churn rate, and audience's financial capability. They also explore the importance of continuity, multiple media buying channels, and competition in a market.
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