How to Improve the User Experience

Bush: "I do still feel like there's a bit of a struggle, like a lot of projects don't fully understand or pay attention to the importance of the UX side of things" He says he has no experience that companies are actually doing user testing as well and gaining insights. But it's definitely something which I'd like to get more into and then find out more about. 'If you really, really want to do it, just do it exactly,' Bush tells his listeners.