The Sales Management. Simplified. Podcast with Mike Weinberg cover image

Revenue “Attribution” vs “Contribution” and Why Smaller Companies Are Having to Raise Their Sales Management Game

The Sales Management. Simplified. Podcast with Mike Weinberg

CHAPTER

Enhancing Sales Effectiveness

This chapter highlights the essential functions of sales roles, stressing the importance of focusing solely on sales activities while leveraging dedicated support roles. It also discusses the challenges of recruiting top sales talent and recommends a strategic approach to attract high-caliber candidates aligned with company values.

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