
Revenue “Attribution” vs “Contribution” and Why Smaller Companies Are Having to Raise Their Sales Management Game
The Sales Management. Simplified. Podcast with Mike Weinberg
Enhancing Sales Effectiveness
This chapter highlights the essential functions of sales roles, stressing the importance of focusing solely on sales activities while leveraging dedicated support roles. It also discusses the challenges of recruiting top sales talent and recommends a strategic approach to attract high-caliber candidates aligned with company values.
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