How Franchises Set Prices

In this Money Talks: The Wall Street Journal’s Heather Haddon joins Emily Peck to unpack her recent reporting on the fast food industry, including the reason we’re seeing the “Value Wars” play out at places like McDonalds and Chili’s, Starbuck’s strategies to revive sales, and the intense drive-thru operations research being done by Chik-fil-A.

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Podcast production by Jessamine Molli and Cheyna Roth.

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