2min chapter

The Innovation Show cover image

The Matter With Things Part 2 with Iain McGilchrist

The Innovation Show

CHAPTER

The Business About Denial

The business about denial though is absolutely true for example I've noticed this several times in different kinds of organization that when people have decided this problem needs to be attacked what do we do. After a while you look at the situation and you find that nothing is really better their outcomes and they better. Instead of deducing that there might be something wrong with the plan that they put into action they they respond that it's just that it hasn't been put into action strongly enough or for long enough. That still pervades so many organizations in society today yeah.

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