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Ep. 968: Robert Cialdini Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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The Power of Scarcity

There's all kinds of bad apples and the planet. If they want to be a bad apple, that's their choice. The good apple direction is more fulfilling. We didn't have to learn it. It's essentially in bread there that we want those things more that are scarce, rare, dwindling in availability. Other animals on the chain, evolutionary chain react to scarcity in the same way that we do.

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