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6,000,000 YouTube Followers Teaching English - with Vanessa

The Art of Selling Online Courses

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Optimizing Sales and Membership Strategies

This chapter covers the speaker's detailed analysis of their course and membership program strategies, including changing pricing points, creating discount offers, and optimizing sales funnels. They discuss the transition from offering different courses to a structured membership format, exploring strategies like free trials, annual membership sales, and risk reversal offers to increase conversions. The challenges and tactics related to offering memberships in online courses, such as cohort-based programs and enhancing offers to attract customers, are also highlighted.

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