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18min chapter
6,000,000 YouTube Followers Teaching English - with Vanessa
The Art of Selling Online Courses
Optimizing Sales and Membership Strategies
This chapter covers the speaker's detailed analysis of their course and membership program strategies, including changing pricing points, creating discount offers, and optimizing sales funnels. They discuss the transition from offering different courses to a structured membership format, exploring strategies like free trials, annual membership sales, and risk reversal offers to increase conversions. The challenges and tactics related to offering memberships in online courses, such as cohort-based programs and enhancing offers to attract customers, are also highlighted.
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Listen to the best highlights from the podcasts you love and dive into the full episode