How to Vet a Brand Partner

The current YouTube brand integration is based on the podcast integration. For us, that means going to meet the founders of the company or spending a lot of time. I represented our ad sales all the way up until last year when we signed with an agency. But even in that scenario, I'm on the calls still. Just become a little bit easier and nicer to have a buffer. We vet by personality, but everything you just said was kind of the checklist of like, if you wanna go all in on vetting,.