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My First Million
The Importance of Guerrilla Marketing
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He's got this book called two hour cocktail party. If you go on Google photos and look at the reviews of any bar in Austin, he's been there and he's reviewed it. And when he reviews it, he takes a picture of his book in front of the sign or the food of that restaurant as like guerrilla marketing. He does little things like that. I was like, well, is he an idiot or a genius? This is a common game I play where I feed somebody and I'm playing the idiot or genius game.
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