The Flywheel Effect in Growing Creators

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The chapter discusses the importance of focusing on core aspects, using a flywheel concept to drive growth and efficiency for creators. It explores the dynamics of the creator economy, including the decision-making process on cash flow versus equity. Emphasizing the value of attention as a currency, the conversation encourages creators to aim for building massive businesses in the creator economy.

Nathan Barry, Founder and CEO of ConvertKit, joins Erik to discuss the evolution of the creator economy, the ‘billion dollar creator’, the importance of prioritizing long-term equity and adopting a flywheel approach to audience growth, and more. This conversation took place in early 2023 but is relevant and insightful for 2024.

This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.

RECOMMENDED PODCAST:

🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.

Apple: https://podcasts.apple.com/podcast/id1696419056

Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs

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LINKS:

ConvertKit: https://convertkit.com/

Nathan & Sahil Bloom’s Agency: https://www.paperboystudios.co/

Nathan Barry: https://nathanbarry.com/

Nathan Barry’s Podcast: Billion Dollar Creator

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X / TWITTER:

@eriktorenberg (Erik)

@nathanbarry (Nathan)

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TIMESTAMPS

(00:00) Intro

(00:55) The Evolution of the Creator Economy

(03:36) ConvertKit in the Creator Economy

(05:26) Power of Attention

(08:33) Future of the Creator Economy

(16:49) Sponsor Turpentine

(17:30) Rise of ‘Business Creators’

(21:30) Newsletter’s Significance in Audience Growth

(28:52) Role of Agencies

(38:04) Wrap

SPONSOR:

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