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Organic Corn Flakes - What Was the Value of Organic?
The average consumer was not as educated about organic and natural as they are to day. We tried to educate our consumers with every purchase about the value of organic farming. I think there was a kind of awakening happening in north america where people began to become concerned about preservatives, ind packaging, the preservatives in the product. And so, you know, our products were grown without any of these e chemicals.