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379: 3 Ways to Get More Leads for Your Business
The Side Hustle Show
The Beauty of Portfolio Reconnaissance
Portfolio recon is what you call sourcing new leads. It's attacking a couple of the challenges that come up when it's time to find more leads. The beauty in portfolio reconnaissance is we're skipping forward through a lot of the lead generation process and saying, well, i just want to go spear fishing instead of fly fishing. I want to find my ideal clients where they aea are. In a lot of cases, they're in somebody else's portfolio. They have a history of spending money. Let's get in touch with them and see if we could confirm these hypothesises.
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