Talking Competitive Advantage and Moats for Small SaaSes, Part 1
Software Social
Figma's 'Switching Costs'
If you can create the standard it's fantastic. You kind of control the whole thing if you don't have the standard. I think what Figma did like that switching costs let's talk about switching costs to switch to a different file format. If you are going to be an indie founder in a developer focused B2B business the switching cost of someone unintegrating deintegrating disintegrating is very powerful.
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