15 Minutes with the Boss cover image

How James Thornton became Intrepid Travel CEO with 'no experience or qualifications'

15 Minutes with the Boss

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Transformative Leadership Journey

This chapter recounts a pivotal career moment for the speaker, detailing their transition from a passionless corporate role to an enriching position in adventure travel. It emphasizes the importance of leadership qualities such as listening, decision-making, and the value of surrounding oneself with knowledgeable individuals. Additionally, it highlights inspiring examples of ethical business practices from Patagonia and Intrepid Travel, showcasing how purpose-driven strategies can lead to both corporate success and positive environmental impact.

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