How Attribution Tools are Hurting Your Acquisition
Ecommerce Playbook: Numbers, Struggles & Growth
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How to Make Decisions in the Ad Account
Under the current experiment design it would just be a clearly higher correlation between some other data source versus on platform to new customer revenue. Ross: I'm sure there are so many ways outside of this experiment design that we could answer this question or at least go about it another way. We're seeking truth in a way that we can all read through and come to consensus around that analysis, he said.
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