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Ryan Serhant: The 2023 Housing Crash, Billionaires Exposed, Selling Everything

The Iced Coffee Hour

00:00

What's the Difference Between Target Marketing and Mass Marketing?

"We want great exposure, but it's super targeted. We know that that's probably going to be a local renter or someone who owns a smaller apartment looking to upgrade," he says. "I care about how many times it's been engaged with and how many people share it."

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