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#45 - Companies That Choose To Be Great, Not Big with Bo Burlingham (From The Vault!)

The Learning Culture Podcast

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Companies With Mojo

When a leader has charisma, people want to follow him or her. Mojo is what I saw with those companies in the early 1980s. That was something that I really looked for with all the companies. In fact, before we came up with a title of the book, Before Small Giants, I was referring to these as companies with mojo.

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