What's

next for irrational labs? What are you excited about as we approach 20 22?

Great, irrationaln we think about health, wealth and happiness. Why those things? Cause it's helping people do things that are hard for us to do in the short run, and this is night gy, but are good for us in the long run. So, eating better, saving money for retirement, calling our mothers, all these things are good for us to do what may be hard in the short run. The thing we're most excited about recently has been health work. How do we help people see their doctor, take their medication? Amere health is counted out all the rage and health care, then the questionis, how effective is it? And can we help improve its effectiveness? It obviously its the essence of behavior af science that decreases the barrier to see a medical professional, and yet it also removes authority by a see another person, a wlhite coat, helping you the sunk cost of going into the doctors. And so the medical industries, and tons of a v c funding is going into it right now, is really moving that way. In our rationalibes, we've worked with some of the top names of the insurance, the payers, the jud therapeutics, and were cone double downing on bringing behavoral science into the health field. And then the second thing is, we've spent a lot of time and energy with this s camp, right? Like, how do people get into behavora sciences? Like men? I didn't want to get a ph dcause if you gat a ph d, there's no like industry job out there for you. If i wi think many times pumpies don't hire p h ds s a signal that you've dopped into the academic market. And it's a five year come itment a on applied topic. So it's really hard to get into the field. And so we've created this boot camp that quickly onboards people into it and focuses on getting you outcomes in your company, so that you can go back show progress in tehavra science and actually to start practising as a behavra scientist. So our next ones opening up, not to day, but in a few days, and we'll launch in in january. If listener, s ar uter said,

definitely wacinue. Ss find out more about this.

A rational lab dot com is probably the best stop. And if you go to the learned page, you'll see a few things. You'll see lots of bideos and ways to dive into behavior economics. And then our boot camp is also posted on that page, or on a direct hit itsef b e boot camp dot com. And that's where you can learn about our upcoming courses and all the fun ways to increase your behavior a science. We do

they definitely encourage product managers, tho a new to behaver of science, to attend boot camps like this to really give them an alternative way of gettin to that truthwat really matters. To the target uses. Christen, thank you so much for joining us to day on the podcast. I could probably talk to you for another couple of hours. It's such an interesting topic. But thank you so much. Gread

to be here. Thank you.

Christans expatusan vora, science and behavior economics provides much needed insight into truly understanding customers. Dowing the gap between what people say and what they actually do can fundamentally change and improve the creation and uration of products in the pm function itself. That's our show for to day. Connect with christand unlinked in and learn more about irrational labs at irrational labs dot com.