Data Warehousing, Extracting Insights from Data Blending, Segmenting iOS Users, and more with Dan LeBlanc @ Daasity
Conversion Tracking Playbook
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The Impact of Google Analytics on Analytics
If you're relying on just data coming in from Google analytics, we continue to see the degradation in the amount of that data. It's going to have a downstream impact on any of the reporting and insights that you might be pulling from those reports. The last thing is with the attribution and over the last couple of years, there's just been such a huge push into finding better ways to answer the questions of where should I be spending my dollars to acquire new customers profitably. That's where we'll be continuing to push a lot of our time, energy and resources.
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