Everybody's looking for a competitive advantage. You sell it based on giving them an edge. They're getting it, their competitors aren't, or a small group of people are getting it. There'll be one of five slots. And you never know, somebody might say, i want this for all two thousand of my real estate investors on my team. We'll give it to you for year one, exclusively, for two hundred fifty k or whatever you need. So that'sthe way you frame it. In fact, i did it for my first magazine, silicani reporter. I went to fred wilson and asked him if he would buy four ads from me for two hundred...

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