2min chapter

B2B Marketing with Dave Gerhardt cover image

#42: What it means to be a media company, building an audience, community, & more with Anthony Kennada (Founder of AudiencePlus)

B2B Marketing with Dave Gerhardt

CHAPTER

I'm Not Interested in the MQL Nonsense, Right?

Greenfield: From the outside, it's not that hard. But when the inside, there's all this nonsense about like, who's going to get credit and how we're going to measure it. And so I think the path you're going now with this, with organic, is what it comes down to at the end of the day. If more people know about you, they're going to subscribe to your stuff. So then the question is like, how do you create content that's interesting enough to get people to pay attention to you? Greenfield: Here's our chance to really break away.

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