Can science explain why I love shopping?
CrowdScience
00:00
The Relationship Between Brain Activity and Behavior
Emily looks at a part of the brain where information is collated from lots of different brain regions. Brain activity in these regions that track how self-relevant and valuable things are to you also then was associated with how much people went on to change their behaviour. People who showed the greatest increases in these key brain regions of interest then increased their sunscreen use more, compared to the people who didn't show those same increases. It's something that feels particularly relevant during this time of global pandemic as people choose to follow or ignore advice on staying apart from each other or washing our hands.
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