2min chapter

How I Built This with Guy Raz cover image

Lululemon Athletica: Chip Wilson (2018)

How I Built This with Guy Raz

CHAPTER

Is It Possible to Make Athletic Gear or Yoga Clothes?

Lemon: "I came at it from function and then put fashion into it" Lemon opened a store on the second floor in vancouver, which has more athletic stores than any other city. He says he wanted to combine his business with fiona stang, one of his yoga teachers. The result was an upscale mno shop where women could buy lemons for $20 each.

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