Direct Mail - How to Get Readership

The more you are able to drill down and get to the right message to market match, the easier this job gets of compelling a readership. And whenever we can, we're best served by compelling them tou personal interest. We got two more things on our list. The next one in our list i want to talk about, and then we'll move to some questions. Is this whole notion of in order to increase the respons of direct mail s to create urgency?