Pet Nutrition Questionnaire - What Are the Segments Emerging?

We conducted a survey to 466 US cat and dog owners. We wound up finding four segments based on the number and variety of pet food products that they're buying. And their biggest pet nutrition belief is this notion that I believe that pets with better nutrition have fewer health problems and therefore lower vet bill. The selective loyalist group was away around half of that segment claims that they have not switched pet food brands in the past three plus years, which is just crazy we normally would see it be the opposite 50% in the last year has switched pet food brand.