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Insights from Buffett's Candy and Tech Investments
This chapter explores Warren Buffett's acquisition of See's Candies and its financial success, showcasing how a $35 million investment turned into nearly $2 billion in earnings. It contrasts this with Berkshire Hathaway's investment in Apple, examining the importance of branding, consumer preferences, and strategic pricing. Additionally, the chapter highlights key investment principles and the lessons learned from various industries, including the volatility of airlines compared to consumer goods.