How To Write Newsletters That SELL
Newsletter Operator
Maximizing Effectiveness of Twitter Ads and Unique Capabilities of Ad Platforms
The chapter explores the challenges of ensuring the effectiveness of ads on platforms like Twitter, emphasizing the need to focus on conversions and subscriber quality rather than just click rates. It also highlights the underrated targeting capabilities of Twitter ads, like follower lookalikes for B2B businesses, and the value of post-subscriber surveys. Additionally, the chapter discusses the success stories of content marketers and entrepreneurs who have found unique angles and formats in the media business to stand out and build successful ventures.
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