Is There Still a Massive Illegal Sports Betting Market?

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The NFL was the last major league to formally forge partnerships with online sports betting operators. There are 18 states where sports betting is legalized, which translates to roughly 40% of the population. The three biggest states, California, Florida and Texas, it is not legal to place a bet in those states.

Sports gambling is on track to grow into a $40 billion industry in the U.S., with FanDuel the lead player. CEO Amy Howe explains why the Super Bowl is so important to the company’s aspirations, even as it expands into wider gaming options and broader sports leagues. Leveraging its first-mover advantage, FanDuel is seeking to build an iconic brand around responsible gaming. With so much on the line, Super Bowl week is as make-or-break for Howe as it is for the two teams on the field.

Read a transcript of this episode: https://mastersofscale.com/betting-on-the-super-bowl-amy-howe/

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