3min chapter

The Journey with Christian D Evans  cover image

Engineer Profitable Marketing Funnels and Persuasive Sales Messages with Csaba Borzasi

The Journey with Christian D Evans

CHAPTER

Is It All About Marketing or Selling?

The way i look at it is that when you have a marketing funnel, a so that you know, it starts with warming up a relatively cold prospect to getting the sale. In my moto, 75 per of that is marketing, which is all about shifting beliefs. And 25 % is just giving them an irresistible offer that's no brain or offer, right? So you would use the unique mechanism in both cases.

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