In this episode, hosts Nik and John are joined by special guest Jimmie Martin, host of the Bluegrass Soccercast podcast.

The three dive into the Kentucky soccer scene, discussing the pro, semi-pro, amateur, and college teams in the state. Jimmie provides an overview of the different leagues and clubs, including Louisville City FC, Lexington Sporting Club, and Bowling Green FC.

They compare the fan experiences, stadium environments, and community outreach efforts of the various teams. Jimmie highlights some of the standout marketing and promotions he's seen local clubs implement.

The hosts also explore the connections (or lack thereof) between the pro clubs, colleges, youth clubs, and local semi-pro sides. They debate how to best promote the "pyramid" and grow the game in communities through cross-promotion.

On the podcasting side, they dissect how to build an audience, monetize through sponsorships, and balance club-specific vs. wider soccer coverage. Jimmie outlines his production schedule and social media strategy for the Bluegrass Soccercast.

Check out the Bluegrass Soccer Show when you're done.

And if you like what we're doing (why wouldn't you?) buy us a coffee.